OUR STORY
Established in 2019 in the vibrant city of Lahore, Pakistan, Ammara’s jewellery is more than just a brand, it’s a heartfelt tribute to Pakistan’s rich cultural heritage, a land steeped in history and timeless artistry. Each of our pieces draws inspiration from the intricate traditions of our country, blending its artistic soul with a spirit of modern innovation and elegance. Every design tells a unique story, rooted in ancient folk motifs, nature, and South Asian symbology, transforming our creations into more than just accessories. They are reflections of the stories and traditions passed down through generations.
Our goal is to infuse every piece with a touch of sparkle and luxury while embracing simplicity and intricate detail, allowing each piece to be worn with pride and purpose for any occasion.
OUR PROMISE
Our label is committed to offering progressiveness, beauty, and a deep connection to the earth, reflecting the values of ethical and sustainable production in today's fast-paced world. Since our inception, we have remained dedicated to creating with integrity, sourcing only the finest materials for all our pieces. Beyond the elegance of our craftsmanship, every piece of jewellery is thoughtfully handmade, balancing aesthetics with the practicalities of everyday wear.
THE LOOK
Our brand celebrates the harmonious blend of old and new, honouring the indigenous culture and craftsmanship of Pakistan. Each collection showcases unique handcrafted jewellery that fuses a modern artistic perspective with traditional craft techniques. Our pieces are a true tribute to our cultural heritage, designed to transport you to the essence of the ethnic diversity cherished through generations. From intricately woven metalwork to beautifully moulded antique-inspired jewels, every piece is a work of art, meticulously crafted with locally sourced, ethical materials. By reviving ancient crafting methods, we distinguish our collections, ensuring that each piece stands as a testament to the region's unparalleled skill, artistry, and cultural richness.